Iain Bell – Director
m: +44 (0)7973 540860 e: iain@ef1.com
Executive Fitness Foundation was founded by Iain Bell in 1991, with a clear focus on delivering structured, results-driven wellness at the highest level.
With over 35 years of experience in wellness, performance, and body composition, Iain has worked with executives, private clients, and high-performing individuals across the UK and internationally
Iain’s approach is built on precision, consistency, and measurable outcomes—combining strength training, health optimisation, and lifestyle strategy into a single, integrated model.
Many clients have worked with Executive Fitness Foundation for over 10–20 years, reflecting a level of trust, discretion, and sustained results rarely seen in the industry.
He holds numerous qualifications in sports medicine, strength and conditioning, and health optimisation, and brings a hands-on background in physical therapy and rehabilitation, allowing for a deeper, more integrated approach to client care.
This combination of academic involvement, clinical understanding, and real-world application underpins every programme delivered through Executive Fitness Foundation.
Colin Wycherley
m: +44 (0)79170 362303 e: info@ef1.com
Colin Wycherley is a partner at Executive Fitness Foundation, bringing a strong background in strength training, athletic conditioning, biomechanics, and massage therapy.
A former rugby union player who represented Ireland, Colin combines elite sporting experience with a deep passion for building strength, resilience, and sustainable performance.
His expertise in biomechanics and hands-on therapy allows for a more integrated approach to coaching supporting movement quality, injury management, and optimal physical function.
Working closely with clients, he delivers structured, results-driven programmes focused on long-term progression and real-world performance forming a key part of EFF’s high-touch, integrated coaching model.
